Planning
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- Time of issue:2021-11-11 09:38:58
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The company's development strategic goals and planning
Shandong Anyuan Seed Industry Technology Co., Ltd. adheres to technological innovation, quality first, excellent products, green and organic, and follows the path of sea cucumber health and wellness development, which is the company's strategic goal and development direction.
1、 The company's development strategic goals
The company aims to cultivate high-quality sea cucumber aquatic products and serve consumers with its unique sea cucumber seedling cultivation method and advanced production technology. The company's historical mission is to cultivate sea cucumber seedlings with high survival rates, strong disease resistance, pollution-free, and green breeding, and become a market leader in the field of pollution-free sea cucumber breeding within 5-7 years. Specific target direction:
(1) Initial development strategy goals [positioning development period (1-3 years)]
The main product is pollution-free sea cucumber seedlings. The market strategy is to adopt a unique sea cucumber seedling cultivation method to seize market share of sea cucumber seedlings; Establish your own brand, increase market share, and recoup initial investment. Accumulate intangible assets and expand production scale.
1. The first year is the company's infrastructure construction period
We plan to supplement the construction of breeding facilities and probiotic research and development centers, as well as other auxiliary facilities, on the basis of leasing main seedling cultivation and breeding facilities such as factory buildings and feed rooms.
2. The second year is the period of company construction and improvement
(1) Introducing products into the market, increasing product awareness, establishing corporate reputation and brand image;
(2) Gradually establish a sound sales network centered around Dalian;
(3) Enable the company's products to initially occupy the market in the Dalian sea area;
3. Stable development period of the company in the third year
(1) Further enhance brand image and increase intangible assets;
(2) Increase production equipment, improve infrastructure construction, and expand production scale;
(3) The product is basically maturing, utilizing existing technology and sales network to expand the market.
(2) Medium term development strategy goals [improve development period (4-7 years)]
1. Further improve and expand the sound sales network;
2. Focus on developing the technology for sea cucumber seedling cultivation, expand production scale, and implement a diversified business strategy;
(3) Long term development strategy goals [Stable development period (8-10 years)]
Taking advantage of the company's existing advantages in cultivating pollution-free and healthy sea cucumber seedlings, we will develop related aquatic products and derivatives such as sea cucumber cultivation, achieve product diversification, expand market space, and expand market share, becoming a well-known enterprise in the field of aquatic products and food.
1. Vertical extension development strategy: Based on the field of dry aquatic products, further research and improve the seedling and cultivation techniques of pollution-free sea cucumbers;
2. Horizontal extension development strategy: fully utilize the nutritional and medicinal value and available economic value of sea cucumbers, develop marine health products, medical supplies, cosmetics, gifts, etc; The company will become the leader in the domestic market with green, healthy, and pollution-free high-tech aquatic products.
2、 Strengthen the construction of the Sea Cucumber Industry Research Institute, promote development through scientific research and development, and improve the level of sea cucumber technology research and development
The research institute will establish multiple research laboratories in various fields, introduce and gather scientific and technological forces in the field of sea cucumber from across the country, and carry out scientific research innovation and achievement promotion in various fields of the entire industry chain, including seedlings, breeding, ranching, processing, logistics, market, culture, standards, brands, etc. With project leadership, solve industry pain points and difficulties, and promote high-quality development of the sea cucumber industry. The research project of the research institute focuses on the promotion and application of new varieties, new technologies, sea cucumber diseases, functional nutritional feed, and innovative breeding models. It adopts joint research and development and public announcement to carry out project research and development, striving to achieve practical results and truly serve the industry.
The research institute will hold an annual sea cucumber industry summit forum or academic exchange meeting, and prepare and publish an annual report on the development of the national sea cucumber industry. We will actively cooperate with government authorities in major sea cucumber production areas such as Liaoning, Shandong, Fujian, and Hebei, as well as social organizations such as the China Fisheries Association and Yantai Sea Cucumber Industry Federation, as well as scientific research institutions such as the Institute of Oceanography of the Chinese Academy of Sciences, the Yellow Sea Institute of the Chinese Academy of Fishery Sciences, Yantai University, Ludong University, and Dalian Ocean University, in order to truly build the research institute into a leading domestic and internationally first-class new scientific research institution, improve the research and development level of sea cucumber technology, and make more contributions to the sea cucumber industry.
3、 Utilize various resources and take effective measures to promote the healthy and stable development of the sea cucumber industry
(1) Utilize unique geographical advantages and strengthen the promotion and application of new variety technologies
The Anyuan Sea Cucumber Base belongs to the Yellow and Bohai Sea areas, which is the most suitable area for the growth of sea cucumbers. With its unique geographical location, distinct four seasons, pollution-free original ecological environment, and excellent marine environment, it is one of the regions where sea cucumbers and other marine treasures are abundant in China. Belonging to the region designated as the hometown of sea cucumber seedlings by the state, sea cucumber products are highly favored by processing enterprises and highly praised by users. To this end, we need to focus on our advantages, explore the characteristics of sea cucumber, and establish product reputation. The new variety of sea cucumber "Anyuan 1" has the advantages of fast growth rate, abundant thorns, high processing yield, good appearance, tender and smooth texture, and rich nutrition. The nutritional components of sea cucumber, including energy, protein, fat, carbohydrates, sodium, etc., meet the food quality and safety admission standards and have obtained the Chinese organic product certification mark. And promote to Shandong, Fujian, Liaoning, Hebei and other places. At the same time, it is necessary to strengthen the promotion and application of new variety technologies, combined with the requirements of the national marine aquaculture comprehensive standardization demonstration zone project, continuously improve the standardization management level of sea cucumber farming, enhance the core competitiveness of agricultural products, promote the high-quality development of modern aquaculture, effectively promote the increase of aquaculture production, fishermen's income, and rural prosperity and development.
(2) Adhere to scientific breeding and new variety development to enhance the innovation competitiveness of enterprises
The company will adhere to scientific breeding, continuously summarize breeding experience and lessons learned from failures, vigorously develop technological innovation and healthy sea cucumber products, and use sea cucumber populations with excellent quality traits such as fast growth speed, abundant flesh thorns, and rich nutrition, as well as stress resistant populations such as high temperature tolerance, for genetic improvement. For traits with high heritability, population selection technology will be adopted to quickly breed a large number of seedlings. On the basis of the new aquatic variety "Anyuan 1" of sea cucumber, we will continue to cultivate and apply for new healthy varieties. At the same time, strengthen the mutual promotion between brands and trademarks, and gradually form an industrial operation chain integrating seedling breeding, ginseng seedling breeding, sea cucumber primary processing and deep processing, feed primary processing and deep processing, traditional sales, tourism marketing and "Internet plus". Pay attention to the market highlights of the sea cucumber industry, accurately understand the latest development trends of the sea cucumber industry, proactively grasp the future market demand trends of the sea cucumber industry, form a good sustainable development advantage for the company, effectively avoid investment risks, breeding risks, and operational risks in the sea cucumber industry, and more efficiently consolidate or expand corresponding strategic marine target markets. Continuously improving the research and development level, seedling production technology level, and comprehensive innovation competitiveness of the company's sea cucumber.
(3) Carry out research and development on deep processing of sea cucumber to enhance brand value
Bringing green and eco-friendly sea cucumber products to more people's dining tables, bringing health to every family, and paving the way for healthy and healthy development is the future direction of the company's development, and also one of its strategic goals. To this end, the company has introduced advanced automated processing lines for sea cucumber, ensuring the freshness and standardization of sea cucumber products, improving processing efficiency, and reducing labor costs. In the future, the company will implement a dual approach of online and offline (the well-known Shandong agricultural product brands "Penganyuan Finished Ginseng" and "Penganyuan Brand Sea Cucumber Feed" chain stores), jointly developing online and offline to better create the brand value of "Penganyuan".
(4) Consolidate the leading position of sea cucumber enterprises and lead the industry to move forward in a healthy and stable manner
Firmly grasp the initiative of industrial competition, choose strict water temperature, depth, and excellent water quality environment, and minimize costs on the basis of ensuring quality as the future development path. Accelerating the upgrading of efficiency, quality, innovation, cooperation, and marketing capabilities is the company's development strategy, and the healthy sea cucumber industry will take it to the next level.
1. As the core area for innovative development of the marine economy in the entire region, the Huangbo Sea New Area in Yantai, Shandong Province, will focus on the long-term stable development of the new area. The company will establish a marine technology innovation system supported by major marine innovation platforms, with sea cucumber seedling innovation as the main body, and talent introduction as the core. Seizing major opportunities such as the Shandong Peninsula Blue Economic Zone and Ocean Strategy, the company will continuously improve the level and level of development of the sea cucumber seedling marine industry. We plan to invest in the Yantai Bajiaowan Marine Economic Innovation Zone, mainly to build a high-end, green, intelligent, and low-carbon modern fishery industry park base, and to create a "breeding and promotion integration" modern marine leading project led by the blue seed industry. We will promote the establishment of a new breeding technology and production quality management demonstration system that meets international standards, and create a demonstration base for the protection, creation, innovation, and industrialization of marine germplasm resources. The first batch of newly built production bases will have facilities with a water body of approximately 82969 cubic meters and an estimated total construction area of approximately 176855.6 square meters. The facilities will mainly include seedling farms, seedling workshops, warehouses, employee dormitories, restaurants, etc. It is expected that the annual production capacity of sea cucumber seedlings will reach more than 2 million kilograms.
2. The company has invested 30000 cubic meters of water and seedling cultivation workshops in the Liaodong Bay area of Liaoning Province. In 2021, it will achieve large-scale breeding and cultivation of sea cucumber seedlings, thereby expanding the company's production of sea cucumber seedlings, increasing market share, enhancing the company's industry influence, consolidating its position as a leading enterprise in the sea cucumber industry, and leading the healthy and stable development of the sea cucumber industry. After 2022, it will continue to expand and increase investment and experimentation in the base.
(5) Taking the Road of Capital Operation in Hong Kong, Expanding and Strengthening the Sea Cucumber Industry
The company will adapt to the trend of economic development and industrial changes, with a broader perspective on research and development of sea cucumber, continuously improve the industrial status and competitiveness of the enterprise, exemplify the social responsibility of being a "corporate citizen", continuously create value for shareholders, and achieve win-win results with customers. The company will apply to be listed on the Hong Kong Stock Exchange to achieve internationalization and enhance its visibility and competitiveness. By going public, introducing funds for expansion and development, improving the company's operational capabilities and management level, and more importantly, focusing on strategic positioning, firstly, positioning the industrial scale, organizational system, and environment; The second is the mature application and promotion positioning of a series of professional technologies for sea cucumber, from seedling cultivation to breeding technology, processing technology, product quality standards, etc; The third is a clear, clear, and high standard strategic positioning for the development of the sea cucumber industry, market construction, and brand growth. Only in this way can we expand and strengthen the sea cucumber industry, and make greater contributions to the country and society.
A good ecological environment is the most equitable public good and the most inclusive welfare for people's livelihoods. Adhere to ecological benefits for the people, ecological benefits for the people, and ecological benefits for the people, making a good ecological environment a growth point for people's happy lives. Shandong Anyuan Seed Industry Technology closely follows the trend of the times, taking the development of Blue Seed Industry Silicon Valley as an opportunity and the national level aquatic original seed farm as the starting point, wholeheartedly creating a blue marine economy, shouldering the sacred mission of benefiting human health, bringing green, healthy, and original ecological sea cucumber products to more people's dining tables, bringing health to every family, and creating a modern marine technology innovation listed enterprise that integrates sea cucumber seedling cultivation, finished product participation, and sea cucumber feed research and production. With the goal of "pursuing human dreams and benefiting human health", we are forging ahead and writing a new chapter for China's marine strategy and green and healthy marine industry.
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